It was the Microsoft celebration of the British Lions tour win in Australia this year. Britain has won five times since it started in the last 100 odd years. Microsoft is the Official Technology Provider for the British and Irish Lions Tour in 2013.Microsoft helps to bring together their passion for technology with the best in rugby. They have ambitious plans to embed technology throughout the team which will help to bring the fans closer to the tour. Microsoft will be looking into how technology is able to help the team prepare for the competitions in 2013. This can be from revolutionary training analysis in the Cloud or using Windows 8 devices which will help make the life on tour easy to combine with life at home due to the Skype enhanced supporter sessions with the players.
Chris attended the Microsoft Celebration of the British Lions Tour event on the 1st of October and had the pleasure of sitting next to the one and only Gaby Logan.
“To help take on one of the biggest challenges in world sport, the deal brings together Microsoft’s latest technology innovations with the elite rugby professionals of the four home nations, to build the ultimate high performance team.
Announcing the deal, Charlie McEwen, Director of Sales and Marketing, British & Irish Lions said, “The Lions are a uniquely British & Irish institution celebrating the 125th year anniversary next year, but we are always looking for new ways to improve our game. We wanted to bring on board the latest in innovative thinking and technology and we’ve done that today with Microsoft. They understand that to achieve our goals in the modern game we need a blend of passion, skill and technology and I’m very excited to have them as part of our team.”
“Today we are proud to be joining The British & Irish Lions family, bringing together Microsoft’s passion for technology with the best in rugby. This is just the start of our journey towards success in Australia, Hong Kong and beyond and we have ambitious plans to embed technology throughout the team bringing this Tour closer to the fans than ever before. We’re looking forward to getting started.” said Scott Dodds, general manager, marketing and operations, Microsoft.
In the build-up to the Tour, Microsoft will be reviewing all aspects of how technology can help the team prepare for 2013. From revolutionary training analysis in the cloud, or using Windows 8 devices to make life on Tour truly seamless with life at home to Skype enhanced supporter sessions with the players; this will be the first British & Irish Lions Tour with technology built in.”